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Waitrose

Brief

The Waste Not, Want Not brief set by Waitrose was to develop an engaging behaviour change campaign for consumers to reduce their food waste. 

Solution

After conducting lots of market research to find out why British people were throwing away their food and letting it go off, I came up with the idea of designing a fun campaign called Get Loose which encourages people to buy fruit and vegetables loose rather than buying pre-packaged food which then gets thrown away.

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