Paramount Workwear

I was required to create a visual identity and branding for a new luxury workwear brand while working as an in-house junior graphic designer for P&C Retail Ltd. Paramount Workwear is a new English, online retailer that sells imported American luxury workwear to engineers, constructors, gardeners, project managers, surveyors and architects. The objective of the brief was to capture that sense of good quality products and come up with a suitable brand name, website, logo, and branding rollout to reflect that. After doing some thorough research , I came up with the name "Paramount Workwear" which was inspired by the French word "Paramont" which means supreme power, or to be above others in rank and authority.

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